Richard Bolles, Author of What Color is Your Parachute 2012:
Well, its effectiveness is over-hyped, of course. Professionals in this field are always looking for new strategies, and when a new strategy appears they bone up on it, write books about it, and overestimate its effectiveness. As "a part" of your overall job-hunting strategy, social media are a great addition these days; as "the whole" of your job-hunting strategy, social media are way less effective than is commonly claimed.
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