Networking or at least “Relationship Networking” is just another way of saying – making friends. When we make friends, we don’t think about WHY we are making them or WHAT they can do for us. We make the friends we want to make simply because we like them. The simple truth is – that if we approached networking the same way people would be far less apprehensive about it and the network they create would be stronger and last far longer.
Michelle Tillis Lederman author of The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like: